Mobile can no longer be ignored by businesses. Even in France, where the computer has long been king despite the progress of the mobile, the latter has become the number 1 medium for browsing the Internet. For all companies, having a digital presence on mobile is therefore an obligation. But for what and how? Here are 3 practical recommendations.
1 – Think progressive web app
There is a world outside of mobile apps. And even two. In this case, mobile sites and… progressive web apps .
The mobile sites are s websites adapted to the mobile medium . In this case, the goal is to dedicate one of your websites to mobile . While this site can be viewed on a computer, its ergonomics and display are designed for mobile .
Read: Mobile site, app: what is the best solution?
Like mobile sites, progressive web apps (PWAs) are websites designed for mobile devices but with an additional advantage: they combine the advantages of the web (classic websites) and mobile applications .
Image of mobile apps on a cell phone.
A progressive web app looks exactly like a mobile app: with a small icon on your mobile screen. However, it does not need to be downloaded.
For example, like mobile apps, progressive web apps (PWAs) can be used:
even without an internet connection (PWAs allow publishers to pre-download content so that it is accessible when Internet users are viewing it);
by everyone (as long as the user has a smartphone ), regardless of their web browser other than Safari and their device, phone or tablet.
They also combine these advantages with those usually reserved for websites:
the referencing by search engines (allowing to be visible on mobile, which has its importance since the hyper-concentration of mobile apps );
of facilities sharing on social networks, emails, etc. The URL of each page of the PWA being easily accessible, as on any website;
a good user experience (who can access the PWA via an icon on their phone like mobile apps, but without first going through a download).
Less expensive maintenance than a mobile application
Last advantage and not the least: maintenance is much cheaper than an application ! For a simple reason: when you upload a mobile app, you depend on the terms of use of the Apple stores (for iPhones and iPads) and Google play (for Android phones) .
If these conditions change, you must adapt and therefore update your app, which inevitably generates costs. Conversely, a PWA being a web technology , you don’t depend on anyone and therefore update your support if you want and when you want.
2 – use notifications carefully
Mobile notifications are a very powerful and efficient tool. But too many notifications kill notifications. One figure is enough to prove it: ” 78% of consumers annoyed by a notification end up deleting the application ” according to the Selligent blog .
A mobile photograph with notifications.
Another obstacle to notifications: Internet users‘ trust in the use of their data by companies , for example to send notifications on mobile, arouses great mistrust .
The stake for companies is therefore twofold: not to saturate your audience with messages and to regain the trust of your users.
To meet these challenges, it is necessary to act with meticulousness and strategy. For example, by asking yourself the following questions before each shipment:
what is the purpose of this notification?
Have we ever tested such a notification?
If so, what is the feedback on experience?
When is the best time to send this notification?
3 – Work on your content (and your editorial strategy)
When they log into your site / app, your visitors are primarily looking for information . This is true regardless of your industry.
However, this information must be highlighted through content . Whether text, video format, sound, no matter: what matters is that you answer the needs of your visitors via the right content .
Read: 3 practical tips to be visible on the Internet
However, it is not a question of producing in order to produce . The challenge is rather to think about your positioning using a proper editorial strategy . It is an imperative investment: without an editorial strategy, you will navigate in sight and lose a lot of time and efficiency .